Purchase Oracle : 1Z1-1031 Exam Materials and then pass exam easily
Updated: Jun 17, 2026
No. of Questions: 75 Questions & Answers with Testing Engine
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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. How are look-alike models produced?
A) They are built within the platform using logic to connect audiences.
B) They are built by ingesting online data from partner sites.
C) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
D) They are built by data partners using complex algorithms of multiple data attributes.
E) They are built by creating audiences from categories with high index values.
2. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?
A) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
B) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
C) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
E) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
3. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)
A) User Data API
B) JSON return tag
C) Batch server data transfer
D) Real-time server data transfer
E) Paste a pixel campaign delivery.
4. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
A) awytM3DD bk112=25~bk111= M~bk115=2
B) awytM3DD bk112=25,bk111=M,bk115=2
C) awytM3DD bk112=25@bk111=M@bk115=2
D) awytM3DD bk112=25%bk111=M%bk115=2
E) awytM3DD bk112=25#bk111= M#bk115=2
F) awytM3DD bk112=25|bk111=M|bk115=2
5. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)
A) Add phint ret=js to the CoreTag.
B) Select JSON Result in the Container Settings.
C) Select JSON Return Tag in the Campaign Settings.
D) Deploy the JSON Return Tag.
Solutions:
| Question # 1 Answer: E | Question # 2 Answer: E | Question # 3 Answer: B,D | Question # 4 Answer: F | Question # 5 Answer: C,D |
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