Updated: May 26, 2026
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1. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
A) Create a Dynamic Synchronous container to support the transfer of data.
B) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
C) Configure custom parameters to deliver data to the media execution partner
D) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
E) Manually enter the pixel required for sending campaign data to the partner.
2. Which of the following strategies exhibits Oracle DMP data scoping best practices?
A) Collect and store only online interactions, as the DMP is an online platform.
B) Collect only personally-identifiable information, to correlate it within the DMP.
C) Collect all data, regardless of granularity, to manage it within the DMP.
D) Collect strategic data points, designed to identify customer engagement.
3. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?
A) Taxonomy API
B) User Data API
C) Ping API
D) Pixel URL API
E) Audiences API
4. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?
A) Provider Inventory report
B) Site Hits report
C) Provider Exchange report
D) Schedule Hits report
E) Provider Category report
5. What is the meaning of an Index of 17 in the Oracle DMP?
A) The user is 17 percent as likely to be in the category than the average user in the selected universe.
B) The user is 1/17 as likely to be in the category than the average user in the selected universe.
C) The user is 17 percent more likely to be in the category than the average user in the selected universe.
D) The user is 17 times more likely to be in the category than the average user in the selected universe.
Solutions:
| Question # 1 Answer: E | Question # 2 Answer: D | Question # 3 Answer: E | Question # 4 Answer: B | Question # 5 Answer: C |
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