Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A) #FNAME. CONTACTS
B) $ {CONTACTS.FNAME}
C) $CONTACTS.FNAME
D) FNAME ($CONTACTS)

2. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) products added to a shopping cart, where no additional event takes place
B) products that were browsed/viewed, where no additional event takes place
C) search strings entered into a website more than twice
D) pages that were marked as favorite
E) products that were purchased

3. Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?

A) The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
B) To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
C) The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
D) The Responsys Data Gateway requires a dedicated SFTP account that isaccessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.

4. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
B) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
C) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
D) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.

5. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A) You can only order the rules in the top-down order in which Responsys willexecute them.
B) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
C) Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
D) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.

Solutions: