Exam Code: Marketing-Cloud-Email-Specialist
Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers

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Updated: Jun 28, 2026

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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Content Creation and Delivery: Showcase your expertise in creating and managing email campaigns that align with customer requirements. Salesforce email marketing professionals will configure sending processes, customize email content, and manage campaign assets.
Topic 2	Marketing Automation: Aspiring email marketing professionals demonstrate their ability to automate marketing processes using Marketing Cloud. You will build Automation Studio and Journey Builder solutions based on customer scenarios. Success in this topic highlights your proficiency in implementing efficient workflows that enhance customer engagement.
Topic 3	Insights and Analytics: In this topic, you will analyze results, configure automated reports, and recommend Einstein products for deeper insights. Mastery here confirms your analytical prowess and strategic decision-making skills in email marketing.
Topic 4	Subscriber and Data Management: Your knowledge of data-driven marketing will shine as you set up Data Extensions, import subscriber data, and configure segmentation tools. This topic evaluates the ability of Salesforce email marketing professionals to model subscriber data and troubleshoot issues, ensuring precise and effective audience targeting.
Topic 5	Email Marketing Best Practices: This topic assesses the ability to design impactful email marketing strategies tailored to customer needs. Salesforce email marketing professionals will evaluate elements that influence deliverability and demonstrate effective subscriber acquisition and retention techniques. Excelling here ensures you can design email programs that resonate with audiences while meeting business goals.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.

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