Updated: Jun 02, 2026
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1. Shelly has created an ad for the Google Content Network, and her ad has been running for four days. Shelly decides that she needs to add some negative keywords to her campaign to refine the results and the keywords that trigger her ad. How does Shelly add negative keywords for her campaign?
A) Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the keywords options, and add the negative keywords.
B) Shelly will click the campaign she wants to refine, then she will click the Keywords tab, and then she will click the Negative keywords options, and add the negative keywords.
C) Shelly will click the campaign she wants to refine, then she will click the Opportunities tab, and then she will click the Negative keywords options, and add the negative keywords.
D) Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the Negative keywords options, and add the negative keywords.
2. Fannie is interested in purchasing a YouTube homepage masthead for an ad campaign. She has hired you to help her choose the best ad type for the campaign. You tell her that there are three ad formats for the masthead on YouTube. Which one of the following is NOT one of the three masthead types?
A) Expandable
B) Tandem
C) Standard
D) Cooperative
3. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?
A) Online presence to sell items in an auction-style format using Google Checkout
B) Ability to engage with a massive community that is already interacting with the content
C) Access to the largest inventory of professional and user-generated videos in the world
D) Opportunity to participate on multiple platforms, allowing portability of content
4. Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?
A) Conversions
B) Play rate
C) Clicks
D) Clickthrough rate
5. Kelly is a Google AdWords manager for her company. She informs management that she would like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she would like to stay on large Web sites rather than YouTube. How large is the YouTube online presence?
A) It is the largest the property on the Web.
B) It is the second largest property on the Web.
C) It is the fourth largest property on the Web.
D) It is the third largest property on the Web.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |
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