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Facebook Certified media buying professional Sample Questions:

1. Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.

A) The community manager should select the boosted post, change the image and re-launch the campaign.
B) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
C) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
D) The community manager needs to post a new image and create a new campaign with a $20 budget.

2. You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

A) You should run interaction posts to bring awareness to the new customer base.
B) You should run conversion ads targeted at women only.
C) You should run traffic ads targeted at the entire customer database.
D) You should run traffic ads to the customer base but focused on female users.

3. What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

A) Are cookie based model that is more effective in measuring your marketing campaigns.
B) Use algorithms to determine credit for each touchpoint in the user flow.
C) You select where along the path you want to assign credit for the conversion.
D) Credits one touchpoint according to a specific rule.

4. A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

A) Connect the branding in your client's ad with that of the landing page.
B) Add a thank you page to the landing page.
C) Present offer upfront in your ad copy and creative.
D) Delete all excessive pop-ups in the landing page.

5. You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

A) You should change the interests in the audience completely.
B) You should invest more money and increase your budget.
C) You need to split the ad sets into different campaigns.
D) You need to expand your audience to people older than 26 years old.
E) Each country should have its own audience and ad set.

Solutions: