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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Smarter Commerce 'Sell' Offerings | 20% | - Multi-channel selling and store operations - Distributed order management and BOPIS - Retail and e-commerce platform capabilities |
| Topic 2: Smarter Commerce 'Buy' Offerings | 25% | - Cross-channel order management - Procurement and supply chain visibility - Logistics and fulfillment capabilities |
| Topic 3: IBM Smarter Commerce Overview | 20% | - Commerce lifecycle and value proposition - Solution positioning and competitive landscape - Key market trends and business challenges |
| Topic 4: Smarter Commerce 'Market' Offerings | 20% | - Interactive marketing and customer engagement - Personalization and campaign optimization - Web analytics and customer segmentation |
| Topic 5: Smarter Commerce 'Service' Offerings | 15% | - Case management and customer support - Collaboration networks and partner integration - Service optimization and analytics |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Which of the following IBM software components provide analytic capabilities that can support all phases of the commerce cycle?
- A. Cognos
- B. WebSphere Commerce
- C. ILOG Optimization
- D. Unica
Correct Answer: B 🗳️
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The Smarter Commerce Collaboration Network supports what?
- A. Transportation providers and partners.
- B. Marketing programs.
- C. Internal product development processes.
- D. Customer interaction regarding new products and concepts.
Correct Answer: D 🗳️
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What can AdTarget do?
- A. Monitor all advertisements watched on cable television
- B. Utilize You Tube to more effectively deliver ad content
- C. Working with affiliates, target Internet ads without email
- D. Force customers to watch the entire Internet ad before entering websites
Correct Answer: C 🗳️
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Which Smarter Commerce capability is focused on best determining location of facilities, assignment of stores, managing seasonality, and carbon foot printing?
- A. Replenishment optimization.
- B. Merchandise allocation.
- C. Network optimization.
- D. Transportation optimization.
Correct Answer: C 🗳️
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Smarter Commerce capabilities are packaged and delivered as what?
- A. A simple monolithic application for each phase of the commerce cycle.
- B. A single, high-value, shrink-wrapped, solution for commerce.
- C. Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.
- D. Middleware components requiring additional business function software.
Correct Answer: C 🗳️
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