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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?

A) SPSS Data Collection
B) SPSS Collaboration and Deployment Services
C) SPSS Modeler Premium
D) SPSS Statistics

2. A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?

A) Smartphone application
B) Interactive voice response
C) Text message
D) In person

3. What is the main purpose of association algorithms in SPSS Modeler?

A) To divide the market or customer base into groups.
B) To reduce data to a simpler form.
C) To prepare a data set for optimal modeling.
D) To discover linked purchases and other occurrences.

4. What is the main capability of SPSS Statistics?

A) Analysis
B) Prediction
C) Automation
D) Collaboration

5. What is the main purpose of segmentation algorithms in SPSS Modeler?

A) To divide the market or customer base into groups.
B) To reduce data to a simpler form.
C) To prepare a data set for optimal modeling.
D) To discover linked purchases and other occurrences.

Solutions: