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| Section | Weight | Objectives |
|---|---|---|
| Branding, Deliverability & Email Management | 13% | - Subscription and preference management - Email configuration, personalization and compliance - IP warming and deliverability setup |
| Security & Administration | 12% | - Company and instance settings - Asset permissions and contact-level security - User creation and security groups |
| Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Campaign Canvas configuration and usage - Automation logic and workflow design |
| CRM Integration & Advanced Services | 13% | - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting - Supported CRM integrations and components |
| Forms, Landing Pages & Tracking | 11% | - Form creation, advanced techniques and external integration - Landing page configuration and customization - Tracking script and microsite setup |
| Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Data objects, relationships and data capture - Platform architecture and core concepts |
| Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data import/export tools and automation - Data standardization and prioritization |
| Implementation Overview | 10% | - Prerequisite documents and required attendees - Major milestones and key deliverables |
1. In which two ways can you create a view within Eloqua to show select contact field and account field values together? (Choose two.)
A) Within the "Fields and View" window, you can link a contact view with an account view that will show both field sets when selected.
B) Create a custom contact report within Insight, pulling in attributes from the account table
C) Choose "View Account Details' within the settings of a shared list containing the contacts you chose
D) Within the "Fields & View" window, you can create a customized view containing both contact and account fields.
2. A contact has multiple values populated within the "Interest Area" multiselect field in Eloqua. However, when you go to the contact record, no values are highlighted.
Which two are reasons for this? (Choose two.)
A) The values populated do NOT match the values within the picklist.
B) The values are correct but they are delimited with a double colon ::
C) The values are correct but they are delimited with a comma,
D) The values populated are lowercase, whereas the values within the picklist are proper case.
3. Which three are features of Eloqua Engage?
Response:
A) The ability for Sales to add new contacts to the Eloqua database
B) Reporting capabilities for Sales to see all email and web visit activity
C) The ability for Sales to include attachments in personalized emails
D) The ability for Marketers to build segments for Sales and deploy emails on their behalf
E) The ability for Sales to customize and send marketing-approved emails
4. Which statement is true regarding Vanity URLs used on Eloqua landing pages? (Choose the best answer.)
A) If you do not use a Vanity URL, the Eloqua landing page will have a draft error.
B) A Vanity URL must be the exact value as the Eloqua landing page asset name.
C) A Vanity URL must be unique in order to publish an Eloqua landing page.
D) A Vanity URL is mandatory in order to publish an Eloqua landing page.
5. Which two roles are recommended to attend the entire onsite portion of SmartStart? (Choose two.)
A) Eloqua Marketing Managers
B) Eloqua Administrators
C) Eloqua Sales Users
D) Eloqua Executive Sponsors
E) Eloqua Power users
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: A,C | Question # 3 Answer: A,B,C | Question # 4 Answer: C | Question # 5 Answer: D,E |
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