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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
D) That a custom audience pixel has been generated and that a look-alike model has been created
E) That vendors and share partners have been configured and that Data Usage Agreement has been signed

2. Identify the dependencies and data sources for a local campaign.

A) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
B) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
C) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
D) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
E) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data

3. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Horizontal regional empowerment
B) Full agency control
C) A single seat shared by all regions
D) Global template with local nuances
E) Global DMP nerve center

4. What must be created in order to feed user activity into classification categories?

A) Taxonomy Templates
B) Classification Rules
C) a Data Map
D) a Master Rule Sheet

5. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Audience data on past users is sent.
B) Uses a transparent 1x1 image pixel
C) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
D) Only data on users that are seen on a go-forward basis is sent.
E) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.

Solutions: