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Oracle 1z0-477 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Responsys Data Model | 20% | - Manage supplemental tables and profile extension tables - Build filters, segment groups, and seed groups - Create and manage contact lists - Describe Responsys data model structure |
| Topic 2: Reporting and Analytics | 5% | - Interpret standard reports and dashboards - Analyze campaign performance metrics |
| Topic 3: Initial Configuration & Deliverability | 18% | - Conversion tracking implementation - Account setup and activation - Domain branding and delegation - Subscription management configuration |
| Topic 4: Integration: Interact Connect | 15% | - Data Gateway setup process - Set up Contact Event Data (CED) exports - Configure Connect data import jobs |
| Topic 5: Programs | 10% | - Test and publish programs - Monitor and troubleshoot program flow - Design and build automation programs |
| Topic 6: Creating and Managing Content | 15% | - Personalization using built-in functions - Dynamic content module configuration - Create and manage documents - HTML editing and responsive design |
| Topic 7: Campaigns and Forms | 17% | - Manage categories and link tables - Design and publish responsive forms - Create, test, and manage multi-channel campaigns - Campaign dashboard settings |
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