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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. One of the most commonly referred to success factors, relating to team formation, for product development projects is...

A) Cross-functional representation
B) Lots of creative team members
C) A strong project leader
D) Team members who enjoy each other's' company

2. Which of the following is an item that separates the winners from the losers in new product development?

A) A strong market orientation: market driven, customer focused
B) Frugal resource investment, at the expense of speed and quality of execution
C) A senior management role in which they micro-manage the process
D) Reactive jumping to new product project execution without wasting time on pre-development homework

3. Ensuring, over time, that a product (or group of products) or services meets the needs of customers by continuosly monitoring and modifying elements of the marketing mix is generally the role of a ....:

A) Product manager
B) Marketing manager
C) General manager
D) Project manager

4. You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?

A) 800.000 units
B) 600.000 units
C) 900.000 units
D) 700.000 units

5. Secondary research should be conducted...

A) mainly during the late stages of a project.
B) after primary research.
C) when ethnographic research cannot be conducted.
D) before primary research.

Solutions: