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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

A) Unique Contact Identifier
B) Subscriber ID
C) Unique Contact email address
D) Primary key

2. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers

A) Select Unicode Output
B) Change Character Encoding to UTF-8
C) Change Column Delimiter to
D) Change Format to xml

3. Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers

A) Length of time needed to pause sending is greater than one month
B) Send volume is large enough to maintain a positive or neutral reputation
C) All of NTO's accounts should be on the same stack
D) Pre-warmed IP address can be purchased from Salesforce

4. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

A) Account Settings
B) Content Builder Settings
C) Campaign Settings
D) Emails Studio Settings

5. A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A) Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B) File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
C) File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
D) Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Solutions: