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| Section | Weight | Objectives |
|---|---|---|
| Data Ingestion and Modeling | 20% | - Transformation and mapping - Ingestion from various sources - Data modeling best practices - Data validation and inspection |
| Data Cloud Setup and Administration | 12% | - Data spaces and configuration - Data streams and data bundles - Monitoring and maintenance tools - Permissions and access control |
| Identity Resolution | 14% | - Conflict resolution - Matching and reconciliation rules - Unified profile creation - Identity use cases |
| Data Cloud Overview | 18% | - Core concepts and terminology - Architecture and ecosystem - Business value and use cases |
| Act on Data | 18% | - Activation concepts and use cases - Troubleshooting activations - Attribute usage and management - Process automation and triggering |
| Segmentation and Insights | 18% | - Segment membership analysis - Calculated vs streaming insights - Insight implementation - Segment creation and configuration |
1. A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable this calculation?
A) Sales Order > Individual > Unified Individual
B) Unified Individual > Unified Link Individual > Sales Order
C) Sales Order > Unified Individual
D) Unified Individual > Individual > Sales Order
2. During an implementation project, a consultant completed ingestion of all data streams for their customer.
Prior to segmenting and acting on that data, which additional configuration is required?
A) Data Activation
B) Calculated Insights
C) Identity Resolution
D) Data Mapping
3. A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.
When creating the activation target, which type of target should the consultant select?
A) Marketing Cloud
B) External Activation Target
C) Data Cloud
D) Marketing Cloud Personalization
4. A financial services firm specializing in wealth management contacts a Data Cloud consultant with an identity resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.
Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single entity to maintain personalized service and accurate financial advice.
Which identity resolution strategy should the consultant put in place?
A) Configure a single match rule with a single connected contact point based on address.
B) Use a more restrictive design approach to ensure the match rules perform as desired.
C) Configure a single match rule based on a custom identifier.
D) Use multiple contact points without individual attributes in the match rules.
5. The Data Cloud admin at Northern Trail Outfitters (NTO) wants to be proactively and immediately informed via Slack and email if any of the data streams fail for any reason. If this happens, a case should also be triggered as part of NTO's existing support and triage process, and reflected in its global monitoring dashboard.
What should a consultant recommend for these requirements?
A) Salesforce flows
B) Data actions
C) Salesforce reports and dashboards
D) Data Cloud Query Editor
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |
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