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Adobe AD0-E409 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Target Architect Master |
| Exam Number: | AD0-E409 |
| Exam Price: | $225 |
| Certificate Validity Period: | 2 years |
| Exam Format: | Multiple Choice |
| Passing Score: | 32 out of 50 |
| Real Exam Qty: | 50 |
| Exam Duration: | 100 minutes |
| Related Certifications: | Adobe Certified Master - Adobe Target Architect |
| Available Languages: | English |
| Sample Questions: | Adobe AD0-E409 Sample Questions |
| Exam Way: | Online proctored (camera required) |
| Pre Condition: | Recommended 3-5 years of experience in digital marketing optimization |
| Official Syllabus URL: | https://certification.adobe.com/courses/185 |
Adobe AD0-E409 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Adobe Target fundamentals | 13% | - Explain the fundamental technologies of an Adobe Target implementation - Identify the appropriate Adobe Target usage for a given scenario |
| Topic 2: Leverage Adobe Target recommendations | 11% | - Apply the process to configure Target recommendations - Demonstrate an understanding of recommendations, catalogs, and criteria |
| Topic 3: Troubleshooting | 28% | - Troubleshoot activity setup errors - Troubleshoot mbox errors - Troubleshoot Target Request and Response errors - Understand integration errors - Troubleshoot Adobe Target Recommendations Errors |
| Topic 4: Adobe Target and supported touch points | 6% | - Describe client-side delivery implementation - Describe server-side delivery implementation - Describe implementation requirements for mobile, email targeting, and APIs |
| Topic 5: Architect, design and implement Adobe Target | 18% | - Evaluate and design an Adobe Target implementation - Describe the implementation of Adobe Target in Native Mobile Apps - Select the correct Target Request implementation (Global, Order Confirm, Hybrid) |
| Topic 6: Integrating with Adobe Target | 18% | - Describe integration with Adobe Experience Cloud Solutions and Adobe Experience Platform solutions - Apply the process to integrate Adobe Target to Adobe Experience Manager - Apply the process to integrate Adobe Target with Adobe Analytics (A4T) - Describe the integration with Adobe Experience Cloud Audiences |
| Topic 7: Adobe Target Administration and Governance | 6% | - Apply the process and best practices to manage users - Describe the administration aspects of the implementation setup - Define an ongoing Adobe Target implementation strategy and system governance |
Adobe Target Architect Master Sample Questions:
Question 1
A client has implemented Adobe Target on their e-commerce site. They observe inconsistent delivery of personalized experiences. After investigation, they discover that some users have blocked third-party cookies.
Which feature of Adobe Target can help mitigate this issue?
A. Experience Cloud Audiences
B. First-party mboxes
C. Analytics for Target (A4T)
D. Server-side delivery
Question 2
An eCommerce website uses Adobe Target Recommendations. The modules on the website consistently recommend popular products that are out of stock despite having a filter set correctly that excludes products with zero inventory.
- There is currently a custom CSV product feed setup that is ingested on a daily basis and includes inventory data correct at midnight every day.
- The website has a live inventory value displayed on each product page, which is also included in the data layer.
Which option should the client perform to ensure that products are not recommended that have zero inventory on as close to a real-time basis as possible?
A. Change the product feed to use Analytics Classifications instead of the CSV product feed.
B. Change the product feed to use their Google Product feed data instead of the CSV product feed currently implemented. Set this to ingest at the same interval as the custom CSV product feed.
C. Set the entity.inventory Target request (mbox) parameter value to the current live inventory value from the data layer on the Target request that is fired on the product page.
D. Create a Collection of items that regularly sell out quickly and apply this collection to the criteria of each Recommendations activity.
Question 3
What could cause a "no content" response in an Adobe Target Recommendations activity?
A. Incompatible audience segments
B. Catalog feed synchronization delay
C. Errors in the pre-hiding snippet
D. Misconfigured Experience Fragments
Question 4
The optimization team is using Profile parameters and Profile Scripts and is struggling to validate their values.
Which method should the architect recommend?
A. Execute scripts as javascript in the browser console before saving as Profile Scripts.
B. Use console.log statements in profile scripts to output values to the browser.
C. Add mboxDebug=1 to the page URL to output logs and Target request (mbox) details.
D. Use the mboxTrace debugging tool to debug Profile Scripts.
Question 5
A client would like to use at.js 2.x to integrate third-party weather data from a service that provides the temperature of the site visitor's location based on IP. This will allow the client to promote products to visitors based on their local weather.
The third-party weather request needs to resolve with the temperature before the global Target request (mbox) happens. A Data Provider will be used to gather this data in lieu of targetPageParams(). Why should Data Providers be used instead of targetPageParams()?
A. Data Providers offer a built in XHR function to make a third party request to the weather service.
B. The window.targetPageParams() function disables body hiding when used.
C. The targetPageParams() function is not supported in at.js 2.x.
D. Content hiding is enabled until the Data Provider resolves using the callback function passed to the Data Provider.
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: D |
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