Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement?

A) The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
B) Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
C) Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
D) You can only create 50 custom fields in Marketing Cloud Account Engagement.

2. LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A) By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
B) By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
C) By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
D) By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

3. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
B) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
C) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
D) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

4. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A) Segmentation rule and completion action
B) Dynamic list and automation rule
C) Automation rule and completion action
D) Completion action and dynamic list

5. LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A) LenoxSoft sending more than 100,000 emails a month
B) LenoxSoft creating 20 new Engagement Programs
C) LenoxSoft's database growing by 500,000 prospects
D) LenoxSoft sending a quarterly emails to 100,000 prospects

Solutions: