Purchase Salesforce : EEB-101 Exam Materials and then pass exam easily
Updated: Sep 05, 2026
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Salesforce EEB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Essentials for Marketing Cloud Email Marketers (SP24) |
| Exam Number: | EEB-101 |
| Exam Format: | Multiple choice |
| Real Exam Qty: | Approximately 157–163 (varies by update) |
| Related Certifications: | Salesforce Marketing Cloud Email Specialist |
| Available Languages: | English |
| Recommended Training: | Salesforce Marketing Cloud Email Specialist Trailhead |
| Exam Registration: | Salesforce Certification Registration |
| Sample Questions: | Salesforce EEB-101 Sample Questions |
| Exam Way: | Online proctored or onsite testing center (via Salesforce authorized exam delivery partners) |
| Pre Condition: | No formal prerequisites required, but familiarity with Salesforce Marketing Cloud is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemail |
Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Subscriber Engagement and Segmentation | - Preference management and unsubscribes - Segmentation techniques |
| Topic 2: Data Management | - Data Extensions and data modeling concepts - Import methods and data hygiene |
| Topic 3: Email Marketing Fundamentals | - Email send types and delivery basics - Subscriber and list management - Email content creation with Content Builder |
| Topic 4: Automation and Journeys | - Automation Studio workflows - Journey Builder fundamentals |
| Topic 5: Tracking and Reporting | - Campaign reporting and insights - Email tracking and performance metrics |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question 1
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?
A. Scale back sending for specific ISPs until the issue subsides.
B. Broaden segmentation criteria to reach more diverse audiences.
C. Increase the frequency of email sending to boost engagement.
Question 2
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
A. Export the journey email analytics
B. Review opens and clicks activity summaries.
C. Define a goal for each journey.
Question 3
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
A. Publication Lists
B. List Unsubscribes
C. Journey Builder Sends
Question 4
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
A. An automation that contains several recurring emails and decisioning points
B. An automation that Imports subscriber data regularly and updates key data extensions
C. An automation that deletes old data extensions, emails, and reports
Question 5
A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
A. Attribute Group
B. Data Filter
C. SQL Query Activity
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: A |
All Salesforce questions are covered.
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