Purchase DMI : PDSM Exam Materials and then pass exam easily
Updated: Sep 07, 2026
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DMI PDSM Exam Overview:
| Certification Vendor: | Digital Marketing Institute (DMI) |
|---|---|
| Exam Name: | Professional Diploma in Search Marketing |
| Exam Number: | PDSM |
| Passing Score: | 60% |
| Exam Duration: | 180 minutes |
| Exam Price: | Included in course fee ($1,200–$1,800 USD; re-sit approx €75 / £75) |
| Exam Format: | Scenario-based, Case studies, Multiple-choice |
| Real Exam Qty: | 100–120 |
| Available Languages: | English |
| Related Certifications: | Professional Diploma in Social Media Marketing Professional Diploma in Digital Marketing |
| Certificate Validity Period: | 3 years |
| Recommended Training: | DMI Official PDSM Course |
| Exam Registration: | DMI Official Website Pearson VUE |
| Exam Way: | Online proctored or at authorized Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; basic digital marketing knowledge recommended |
| Official Syllabus URL: | https://digitalmarketinginstitute.com/ |
DMI PDSM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Search Engine Optimization (SEO) | 40% | - Content optimization for search - Keyword research and analysis - Off-page optimization & link building - Technical SEO and site structure - On-page optimization |
| Paid Search (PPC) | 30% | - Campaign optimization and management - Fundamentals of paid search - Google Ads & Bing Ads platform - Ad copy, extensions and quality score - Campaign creation, bidding and targeting |
| Search Strategy & Planning | 8% | - Budgeting and forecasting - Building integrated search strategies - Future trends and algorithm updates |
| Search Analytics & Measurement | 12% | - KPI tracking and reporting - Google Analytics 4 & Search Console - Conversion analysis and ROI calculation |
| Introduction to Search Marketing | 10% | - Role of SEO and PPC in digital strategy - Search ecosystem and evolution |
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