[Apr-2024] Pass Salesforce Marketing-Cloud-Account-Engagement-Consultant Tests Engine pdf - All Free Dumps
Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Tests 2024 | Pass Marketing-Cloud-Account-Engagement-Consultant with confidence!
NEW QUESTION # 22
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?
- A. Send an automated operational email to all prospects.
- B. Send Engage emails to all prospect who are opted in.
- C. Send an operational email to all prospects.
- D. Send a list email to all prospects who are opted in.
Answer: C
NEW QUESTION # 23
Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?
- A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list. - B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
- C. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
- D. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
Answer: A
NEW QUESTION # 24
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
- A. Dynamic list
- B. Automation rule
- C. Segmentation rule
- D. Completion action
Answer: A
NEW QUESTION # 25
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?
- A. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
- B. Select the "Accounts" filter that allows filtering by accounts created within the last month.
- C. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
- D. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
Answer: C
NEW QUESTION # 26
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
- A. The prospect is sent to the recycle bin
- B. The prospect is marked as opted out
- C. The prospect is marked as do not email
- D. The prospect is unassigned from its user
Answer: A
NEW QUESTION # 27
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
- A. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
- B. The Country field has validation enabled and the updated field values did not match existing values.
- C. The user who performed the import is not the assigned user listed on the remaining prospects.
- D. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
Answer: A,C
NEW QUESTION # 28
Select available Webinar Scoring Rules
- A. Webinar Invited
- B. Webinar Attended
- C. Webinar Registered
- D. Webinar Refusal
Answer: A,B,C
NEW QUESTION # 29
Select available Social Posting Connectors
- A. Instagram
- B. Twitter
- C. Tumblr
- D. WhatsApp
- E. Zone
- F. Facebook
- G. Linkedln
Answer: B,F,G
NEW QUESTION # 30
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
- A. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
- B. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
- C. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
- D. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
Answer: C
NEW QUESTION # 31
Which is true about Marketing Cloud Account Engagement API limits
- A. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
- B. No limits at all
- C. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
- D. All editions have 10 000 API limit
Answer: A
NEW QUESTION # 32
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
- A. User Notifications
- B. Social Posts
- C. User Signatures
- D. Email Templates
- E. Dynamic Content
Answer: C,D,E
NEW QUESTION # 33
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
- A. Send the prospects a monthly newsletter with product demos or free trial offers.
- B. Create an engagement program to send educational content and notify sales if they engage.
- C. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
- D. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
Answer: D
NEW QUESTION # 34
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
- A. Add form completion actions to first assign to the assigned user and then to notify the user.
- B. Add form completion actions to first assign to the user and then to create a Salesforce task.
- C. Add form completion actions to add to the engagement studio program and notify the assigned user.
- D. Add form completion actions to send customized email with a call reminder to the sales user.
Answer: B
NEW QUESTION # 35
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend
- A. Static list
- B. Dynamic list
- C. Static list or Dynamic, both list can be used
- D. Test list
Answer: C
NEW QUESTION # 36
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
- A. There is an option to create a unique app for each business unit or one joined app for all business units.
- B. Each dashboard will have an option to filter by business unit.
- C. The app will create unique datasets for each business unit.
- D. Each business unit can only have one associated B2B Marketing Analytics app.
Answer: D
NEW QUESTION # 37
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?
- A. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
- B. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
- C. They should ensure their URL structures can handle parameters before verifying the connector.
- D. The connector cannot be linked directly to an MCC account.
Answer: B
NEW QUESTION # 38
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