Easily To Pass New Salesforce Marketing-Cloud-Consultant Dumps with 218 Questions
Latest Marketing-Cloud-Consultant Study Guides 2022 - With Test Engine PDF
NEW QUESTION 32
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed theprevious week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Mondayat noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > Import File > Filter > Wait > SendEmail > SQL Query > Wait > Data Extract > File Transfer
- D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
Answer: B
NEW QUESTION 33
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? Choose 2 answers
- A. A Smart Capture form hosted in CloudPages that updates a Profile attribute.
- B. A form hosted on the company website that fires the entry event via REST API.
- C. A form hosted on the company website that fires the entry event via SOAP API.
- D. A Smart Capture form hosted in CloudPages that populates the entry source.
Answer: C,D
NEW QUESTION 34
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Route the domain through an IP address unique to the business unit.
- B. Delegate a specific subdomain to the Marketing Cloud name servers.
- C. Configure custom Reply Mail Management for the business unit's subdomain.
- D. Configure link wrapping to redirect to the business unit's subdomain.
Answer: C
NEW QUESTION 35
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers
- A. Track web activity from a click on an email URL back to a specific email campaign.
- B. Use the web analytics platform to trigger behavioral remarketing emails.
- C. Match subscribers to web activity by passing Subscriber ID through email links.
- D. Pass web conversion data back into Marketing Cloud for use in email reporting.
- E. Recognize web traffic as originating from email instead of another channel.
Answer: A,C,E
NEW QUESTION 36
Which two statements about a database of record are correct? Choose 2 answers
- A. It is any database containing subscriber data.
- B. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- C. It is acentralized storage repository of data about objects or people.
- D. It is a system in which a subscriber's statusis maintained.
Answer: C,D
NEW QUESTION 37
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
Answer: B
NEW QUESTION 38
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be:
* Imported into a staging data extension.
* Separated into two different data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- C. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: C
Explanation:
No file transfer required because there is no file encryption required.
NEW QUESTION 39
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Decision Split > Send email > Engagement Split > Send email
- B. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
- C. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
- D. Engagement Split > Send email > Wait By Duration > Random Split > Send email
Answer: C
NEW QUESTION 40
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- B. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- C. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- D. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
Answer: D
NEW QUESTION 41
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?
- A. SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD
- B. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
- C. SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD
- D. SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate, T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerlD=OrderTable.CustomerlD
Answer: B
NEW QUESTION 42
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. Native execution of a Server-side JavaScript activity.
- B. The ability to send an email to a Salesforce audience.
- C. The option to convert a qualified Lead to a Contact.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION 43
Which three statements are correct about Data Designer? Choose 3 answers
- A. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- B. Each attribute group can contain multiple lists, and each list can include multiple attributes.
- C. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- D. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- E. Each attributes group contains one data extension, and each data extension can include up to
50attributes.
Answer: A,C,D
NEW QUESTION 44
A customer needs to import data from an SFTP site. The customer wants to:
*Segment the contents of the file and then send emails.
*Transfer the file to the SFTP site at various times daily.
*Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. File Drop: Import File > SQL Query(s) > Send Email(s)
- B. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
- C. File Drop: Import File > Group Refresh > Send Email(s)
- D. Scheduled: Import File > SQL Query(s) > Send Email(s)
Answer: A
NEW QUESTION 45
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?
- A. Deliverability issues on account.
- B. Preference center is too strict.
- C. Email frequency too high.
- D. High Watermark if journey builder.
Answer: D
NEW QUESTION 46
Which statement is correct regarding tracking aliases? Choose 2 answers
- A. Tracking aliases are associated with a URL in HTML as: tag="alias text".
- B. Tracking aliases are found in Tracking and some standard reports.
- C. Tracking aliases can differentiate click activity in an email to the same URL.
- D. Tracking aliases are primarily relevant when used with email conversion tracking.
Answer: C,D
NEW QUESTION 47
As part of their brand guidelines, ABC Company uses a custom brand font for all print marketing materials.
ABC Company wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Use a web-safe font for text that closely matches the brands custom font.
- B. Build an email using multiple images, with all text saved in the brand font
- C. Edit an emails HTML to list the custom brand font in the style tags font-family property.
- D. Build an email as one image, with all text saved in the brand font.
Answer: A
NEW QUESTION 48
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is any database containing subscriber data.
- B. A database of record is a system in which a subscriber's status is maintained
- C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. A database of record is a centralized storage repository of data about objects or people.
Answer: B,D
NEW QUESTION 49
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.
How would the consultant ensure that this requirement is met?
- A. Check the Scope by User box in Marketing Cloud.
- B. Ensure that the User is assigned as System Administrator in Sales Cloud.
- C. Create a User in Sales Cloud with a System Administrator Profile.
- D. Ensure that the User has the correct profile in Marketing Cloud.
Answer: A
NEW QUESTION 50
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Usean AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- B. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- C. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
- D. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
Answer: C
NEW QUESTION 51
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?
- A. Triggered Automation: Import File > Group Refresh > Send Email(s)
- B. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
- C. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
- D. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
Answer: B
NEW QUESTION 52
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