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Salesforce Pardot Consultant Exam
The Salesforce Pardot Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Pardot application and demonstrate the knowledge and expertise in Discovery, Account Configuration, Lead Generation, Automating Business Processes, Email Marketing, Lead Qualification, Personalizing the Prospect Experience, Reporting, and Salesforce Engage.
NEW QUESTION 59
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?
- A. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
- B. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
- C. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
- D. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
Answer: B
NEW QUESTION 60
Choose required fields while creating a Prospect
- A. Score
- B. Profile
- C. Grade
- D. Company
- E. Assign To
- F. Email
- G. CD Campaign
Answer: A,B,F,G
NEW QUESTION 61
When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one answer]
- A. All of the above
- B. Use the most recently updated record
- C. Use Pardot's value
- D. Use Salesforce's value
Answer: A
NEW QUESTION 62
Select available Social Posting Connectors
- A. Twitter
- B. Instagram
- C. Tumblr
- D. Linkedln
- E. Facebook
- F. Zone
- G. WhatsApp
Answer: A,D,E
NEW QUESTION 63
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Test List
- B. Dynamic List
- C. Static or Dynamic list
- D. Static List
Answer: D
NEW QUESTION 64
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Send using an automation rule
- B. Use a dynamic list to use as a recipient list on an email send.
- C. Send using a segmentation rule.
- D. Send using the form's completion actions.
Answer: D
NEW QUESTION 65
Do hard bounces need to be removed from lists
- A. False
- B. True
Answer: A
NEW QUESTION 66
Is it possible to split Dynamic Lists into more than two Static Lists?
- A. False
- B. True
Answer: B
NEW QUESTION 67
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
- A. Static Public List and Automation Rule
- B. Email Preference Center and Static Public List
- C. Email Preference Center and Dynamic Public List
- D. Salesforce Engage and CRM Visible List
Answer: B
NEW QUESTION 68
Lenoxsoft wants to continue to use their existing forms. Pardot form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Pardot with their Pardot campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program.
Based on the above, which process should the Consultant recommend?
- A. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
- B. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
- C. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list. - D. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
Answer: C
NEW QUESTION 69
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Pardot account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers
- A. Authentication ensures the company's sending IP will not appear on blocklists.
- B. Authentication increases deliverability rates of emails sent through Pardot.
- C. Authentication provides legal protection against email abuse complaints.
- D. Authentication proves Pardot is a legitimate sender of LenoxSoft's emails.
Answer: B,C
NEW QUESTION 70
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
- C. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
Answer: C
NEW QUESTION 71
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?
- A. Hire an agency to create content.
- B. Start a company blog and promote a few high-quality pieces of content.
- C. Focus on creating as much content as possible.
- D. Post content from other websites on your own site.
Answer: B
NEW QUESTION 72
What is true about scoring? [Choose one answer]
- A. Pardot comes with a scoring model that cannot be adjusted or changed.
- B. Salesforce opportunities can influence a prospect's score.
- C. Pardot will automatically assign prospects a score from F- to A+.
- D. It is not possible to reset a prospect's score to 0.
Answer: B
NEW QUESTION 73
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- B. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- C. After being given their consent, go into their Pardot account settings and enable operational emails sending.
- D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
Answer: B
NEW QUESTION 74
A Pardot administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers A A link to set Engage
- A. A link to download Engage Alerts for Mac
- B. A link to assign licenses and permission sets
- C. A link to Salesforce Engage training resources
- D. Campaign send limits
Answer: A,C
NEW QUESTION 75
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You can read the Pardot Consultant Certification Exam advantages below
- When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Pardot Consultant.
- After completing the Salesforce Certified Pardot Consultant certification Candidate becomes a solid, well-rounded Salesforce Certified Pardot Consultant.
- A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Certified Pardot Consultant certification, they can be guaranteed that a candidate has achieved a certain level of competence.
- If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
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