Latest [Oct 22, 2021] SAP C-C4H260-01 Exam Practice Test To Gain Brilliante Result
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SAP C-C4H260-01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
C-C4H260-01 Exam Certification Details:
| Cut Score: | 59% |
| Exam: | 80 questions |
| Languages: | English |
| Sample Questions: | SAP C-C4H260-01 Exam Sample Question |
| Duration: | 180 mins |
| Level: | Associate |
NEW QUESTION 19
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?
- A. Data File Load
- B. Marketing Application Jobs
- C. Browse Contact Data
- D. Import Monitor
Answer: D
NEW QUESTION 20
You need to create a new custom report that contains information from two different data sources.
Which apps would you use to create this?
- A. Custom CDS Views Custom Analytical Queries Export Software Collection
- B. Custom CDS Views View Browser Export Software Collection
- C. Import Data View Browser Export Software Collection
- D. Import Data Custom Analytical Queries Export Software Collection
Answer: B
NEW QUESTION 21
Why would you enable the persistence of the predictive model?
- A. To save results for a certain time.
- B. To indicate the quality of the model fit.
- C. To save the score in profiles and use it in segmentation.
- D. To reuse the predictive model in another scenario.
Answer: D
NEW QUESTION 22
You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?
- A. In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.
- B. In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible.
- C. In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and Segmentation Object.
- D. In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate Business Context and Segmentation Object.
Answer: A,B
NEW QUESTION 23
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Static
- B. Live
- C. Dynamic
- D. Trigger-based
Answer: C
NEW QUESTION 24
Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud?
- A. Load the more reliable data sources before other ones.
- B. Configure the priority for each origin of contact ID.
- C. Set up a communication medium for each source system.
- D. Make sure the source system is sending the Validation Status attribute.
Answer: C
NEW QUESTION 25
Your marketers are each responsible for different regions and should only have access to the contacts in their own market. How can you implement this data access control? Note: There are 2 correct Answers to this question.
- A. Maintain the business roles.
- B. Maintain the marketing permissions.
- C. Maintain the communication user.
- D. Maintain the marketing areas.
Answer: A,D
NEW QUESTION 26
You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?
- A. Control group Target group Email template Campaign
- B. Control group Email template Campaign Load data in target group
- C. Control group Recalculate Segments Email template Campaign
- D. Control group Email template Marketing approval Campaign
Answer: B
NEW QUESTION 27
When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?
- A. Additional ID and the contact's full name
- B. Shareable ID and the contact's full name
- C. Shareable ID and Additional ID
- D. Additional ID and the contact's address
Answer: A
NEW QUESTION 28
A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct Answers to this question.
- A. Assign media types to the lowest level of the planning hierarchy.
- B. Ensure that markets are defined and their values are maintained in the system.
- C. Define industries by country using the Dimension Relationships app.
- D. Select relevant standard and custom dimensions and select the option to use media types.
Answer: B,D
NEW QUESTION 29
You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.
- A. Communication Categories and Limits
- B. Communication Users
- C. SAP Cloud Platform Extensions
- D. Communication Arrangement
- E. Communication Systems
Answer: A,E
NEW QUESTION 30
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
- A. System Administrator
- B. System Owner
- C. Application Creator
- D. BI Admin
Answer: A
NEW QUESTION 31
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct Answers to this question.
- A. A score can have more than one rule model, because rules can have different validity and application scope.
- B. The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
- C. If two rule models with the same validity are active, no rule model is executed.
- D. If a rule consists of more than one condition, they are always logically combined by OR.
Answer: A,B
NEW QUESTION 32
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.
- A. Create a communication system.
- B. Assign a communication system to the communication scenario.
- C. Activate the scenario to enable communication.
- D. Assign communication users to the communication system.
- E. Create a communication arrangement.
Answer: A,B,E
NEW QUESTION 33
You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?
- A. Implement the enhancement option: revise interaction data before import.
- B. Create multiple origin of contact IDs with type: e-mail.
- C. Make the origin of contact ID for e-mail shareable.
- D. Enhance the interaction contact entity by using the custom field and logic app.
Answer: B
NEW QUESTION 34
In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score?
Note: There are 2 correct Answers to this question.
- A. Marketing: Corporate Account
- B. Marketing: Contact
- C. Marketing: Contact and Corporate Account
- D. Marketing: Interactions
Answer: C,D
NEW QUESTION 35
You want to run an e-mail campaign test in your SAP Marketing Cloud quality system. Which applications need to be configured to perform this test?
- A. Maintain Certificate Trust List Content Studio
- B. User Lists Campaign Execution Whitelist
- C. Campaign Execution Whitelist Sender Profiles
- D. Campaign Execution Blacklist Sender Profiles
Answer: C
NEW QUESTION 36
You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?
- A. Create Communication Arrangement
- B. Create Communication System
- C. Create Communication User
- D. Create Communication Scenario
Answer: A
NEW QUESTION 37
You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct Answers to this question.
- A. Sales order interactions
- B. Product master data
- C. Product categories
- D. Items of interest
Answer: A,C
NEW QUESTION 38
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SAP C-C4H260-01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
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