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Facebook Certified Community Manager Sample Questions:

1. An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

A) Ask community members to send profiles in Austria to follow
B) Measure the audience of Austrian followers on existing platforms
C) Run targeted ads to lookalike audiences in Austria
D) Adapt the local dialect and reuse highly successful content

2. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Compile insights that include dates, demographics of members across the community and growth numbers
B) Compile a set of community recommendations and testimonials with individual demographic information
C) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
D) Show a graph that includes online and offline community membership growth numbers for the past 5 years

3. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase video content across all platforms
B) Increase influencer content across all platforms
C) Increase community moderation on all platforms
D) Increase paid spend targeting young audiences on all platforms

4. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Likes on the video
B) Engagements generated from shares
C) Engagements based on new followers
D) Views on the video

5. There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?

A) Publish a post asking members to provide their address in the comments.
B) Host an online meeting room for members that remains open 24/7.
C) Organize a week-long online summit to focus on helping overcome isolation.
D) Create content encouraging offline gatherings, with graphics of local landmarks.

Solutions: