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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

A) Post visuals that are aligned with the corporate identity
B) Frequently encourage members to describe their best football tricks
C) Share viral videos to spark discussion
D) Create a highly engaging text-based question of the day series

2. An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

A) Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
B) Share the rules and guidelines as a comment on their post and monitor for future violations.
C) Remove the member from the group and delete all comments and posts from the last 30 days.
D) Use the Branded Content manager to signify which promotional posts have been approved by the admin team.

3. A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

A) Highlight top commenters in a special weekly post.
B) Look at engagement insights to compare the daily number of posts.
C) Comment on every post that members make in the group.
D) Enlist a scheduling tool to create daily topical posts to encourage conversation.
E) Create a group rule that requires daily engagement to remain in the group.

4. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
B) Claim a membership fee for current members of the Facebook group
C) Create a Facebook Page and organize events using the paid events functionality
D) Prepare materials for influencers that highlight recent community impact

5. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The video post should be promoted with ads if the primary goal is engagement
B) The link post should be promoted with ads if the primary goal is reach
C) The link and video post garnered more awareness than the picture post
D) The picture post is the most successful if reach is more important than engagement

Solutions: