Last Updated: Aug 13, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels |
| Automation and Journey Builder | 10% | - Configure wait and engagement activities - Implement decision split logic - Design complex multi-step journeys |
| Analytics and Reporting | 15% | - Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models |
| Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Design mobile customer journeys |
| Advertising and Social Integration | 15% | - Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations |
| Email Marketing Advanced Concepts | 25% | - Implement advanced segmentation strategies - Configure dynamic content and personalization - Optimize email deliverability - Design A/B and multivariate test strategies |
1. Can Social Studio's Sentiment Model be customized? 01m 05s
A) No, this is a managed service provided by only by Salesforce.
B) Yes, after you have loaded your Twitter certification number.
C) No, the sentiment is driven by Einstein calculations.
D) Yes, customization options are available in Admin
2. How can Distributed Marketing messages be configured to use approval workflows?
A) A customer support case needs to be opened to enable the functionality.
B) It uses the standard Salesforce Approval Process feature to route content through manual approvals.
C) All DM sends need to enable the''workflow active' settingwithin the message template.
D) Therearecurrently no approval workflows available.
3. How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
A) Use a api to trigger journey directly from ecom site and use email address as subscriber key.
B) Sales cloud entry audience in journey builder
C) Use an api to create record in sales cloud directly from the ecom site
D) Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
4. How frequently does Einstein Engagement Scoring updates to email?
A) Email daily
B) Mobile Weekly
C) Model Monthly
5. Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
A) Channel
B) Region
C) Email
D) City
E) Last Name
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B,D | Question # 4 Answer: B | Question # 5 Answer: B,C,D |
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