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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What are three areas a business user can apply custom catalog dimensions?

A) Template filtering
B) Segmentation
C) Campaign targeting
D) Recipe exclusions and boosting
E) Reporting

2. Which three components of a server side campaign can be defined by a business user?

A) User attributes
B) Campaign rendering
C) Campaign responses
D) Experience rules
E) Promoted content

3. What are two types that real time interaction management helps marketers to personalize the customer

A) Next best Action
B) Data Aggregation
C) Data Storage
D) Orchestration

4. What are the components of an Marketing Cloud Personalization web campaign?

A) Experience, template, and content zone
B) Affinity, infobar, and attribution window
C) Email capture, homepage, and product requisite
D) Configured recipe, visitor profile, and content window

5. Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A) Increase in first time visitors
B) Increase in revenue
C) Increase in conversion rate
D) Increase in organic search ranking

Solutions: