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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Unica Enterprise Campaign Core Architecture & Deployment24%- Installation, Upgrade and Environment Migration
  • 1. Pre-install Hardware and OS Prerequisite Checks
    • 2. Patch Application and Version Compatibility Rules
      - Server Components and Multi-Tier Infrastructure
      • 1. Campaign Server, Listener and Runtime Agent Roles
        • 2. Database Schema and ODBC Data Source Configuration
          Campaign Flowchart Design, Processes and Execution26%- Batch Scheduling, Triggering and Execution Controls
          • 1. Recurring Schedules and Event-Driven Flowchart Runs
            • 2. Execution Logging, Failure Retries and Error Handling
              - Standard Flowchart Process Nodes Configuration
              • 1. Mail List, Call List and Output File Generation
                • 2. Select, Merge, Extract and Snapshot Process Setup
                  Offer Management, Personalization and Delivery Channels14%- Multi-Channel Output Integration
                  • 1. Email, SMS and Direct Mail Channel Connectors
                    • 2. Real-Time Integration with Unica Interact
                      - Offer Catalog Creation and Attribute Personalization
                      • 1. Offer Eligibility Rules and Volume Cap Limits
                        • 2. Static and Dynamic Offer Template Authoring
                          Unica Campaign Data Model, Tables and Audience Segmentation28%- Segment Creation, Select Statements and Filter Logic
                          • 1. Raw SQL and Campaign Macro Segmentation Queries
                            • 2. Sampling, Exclusion and Duplicate Suppression Rules
                              - Base Tables, User Tables and Derived Table Design
                              • 1. Lookup Tables and Reference Data Integration
                                • 2. Customer Contact History and Response Tracking Tables
                                  Security, Access Control and Basic Troubleshooting8%- User Roles, Folder Permissions and LDAP Authentication
                                  • 1. Runtime Performance Bottleneck Diagnosis
                                    • 2. Flowchart and Table Object Access Restrictions

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      1. What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?

                                      A) 6.x and above
                                      B) 7.0 to 7.3 only
                                      C) 5.1 and above
                                      D) 7.5 and above


                                      2. During a Unica Campaign installation, where does a customer set the required Campaign properties?

                                      A) Options menu
                                      B) Configuration page
                                      C) Properties page
                                      D) Administration menu


                                      3. In Unica Campaign, where does a customer navigate in order to load an existing table catalog into a flowchart?

                                      A) Click the Admin icon.
                                      B) Click the Options icon.
                                      C) Click the flowchart icon.
                                      D) Click the Run icon.


                                      4. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

                                      A) Unica Marketing Operations Financial Management Module
                                      B) Unica NetInsight
                                      C) Unica Interact
                                      D) Unica Campaign Financial Management Module


                                      5. In a Unica Campaign flowchart, if a process box is grayed out, what does this mean?

                                      A) Process ran and has an error.
                                      B) Process has not been run.
                                      C) Process is currently running.
                                      D) Process is not fully configured.


                                      Solutions:

                                      Question # 1
                                      Answer: D
                                      Question # 2
                                      Answer: B
                                      Question # 3
                                      Answer: A
                                      Question # 4
                                      Answer: A
                                      Question # 5
                                      Answer: D

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